Senior Marketing Manager

Company: BuyerLink, LLC
Location: Walnut Creek
Posted on: February 14, 2025

Job Description:

The Senior Marketing Manager at Buyerlink plays a key role in shaping and advancing communication and content strategies. This role demands a proactive and independent thinker who can collaborate effectively with senior leadership to develop strategic communication plans that align with business objectives. As a self-starter and strategist, the manager is essential for enhancing the visibility and influence of Buyerlink and its partner entities, including AutoWeb, across various media channels while supporting revenue growth. The ideal candidate must possess a revenue-focused mindset, ensuring that marketing efforts are closely aligned with business growth targets.This is an in-person role at our office in Walnut Creek, CA. We will not be accepting applications from people located outside this area.Key Responsibilities:

• Strategic Communication Planning: Collaborate closely with the leadership team to devise and implement comprehensive communications strategies that bolster Buyerlink's business objectives and enhance the brand voice.
• Content Strategy Ownership: Ownership of Buyerlink's content strategy, ensuring it fosters meaningful engagement with the target audience.
• Media Relations: Cultivates and strengthens relationships with print, broadcast media, and key influencers to boost the brand's presence.
• Story Development: Identifies and actively promotes stories about customers, partners, and corporate initiatives that highlight Buyerlink's leadership and innovative edge in the market.
• Data-Driven Insights: Leverages data from Buyerlink's platform to unearth and disseminate significant market trends and insights.
• Internal Communications: Spearheads the creation of monthly newsletters for Buyerlink's business partners, aligning content with strategic business goals.
• Event and Campaign Management: Manages social campaigns, explores thought leadership opportunities, executes on tradeshows and industry event participation, and handles awards submissions to solidify industry standing.Daily Activities: Engaging with stakeholders across multiple departments, reporting to the Head of Communications & PR, the Senior Marketing Manager ensures marketing strategies are aligned with and augment the broader business objectives. This includes managing branding initiatives, product marketing, sales enablement, and the production of conference materials.Core Duties:
  • Content Creation: Generates and manages diverse content across multiple channels, including blog posts, case studies, press releases, social media updates, and more.
  • Brand Consistency: Ensures all communications maintain a high level of clarity, engagement, and consistency across all platforms, reinforcing Buyerlink and AutoWeb's ethos, as part of the One Planet Group.
  • Collaboration: Works closely with the Design Team on various projects and builds trusted relationships within the Leadership Team to facilitate streamlined marketing support.
  • Market Awareness: Stays attuned to industry trends to ensure Buyerlink remains at the forefront of market developments.Skills & Experience:
    • Excellent organizational, time management, and analytical skills.
    • Proficient in communicating complex ideas effectively across diverse audiences.
    • A minimum of 7 years of experience in Digital Marketing, Communications, or PR, preferably with experience in media outreach.
    • Familiarity with tools such as Figma, Slack, Canva, and Google Workspace.
    • A bachelor's degree in Communications or a related field.Attributes:
      • An autonomous self-starter.
      • A collaborative and creative thinker with a strategic outlook.
      • Proactive and eager to take on new challenges.Life at Buyerlink:
        • Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
        • Join forces with our diverse Global Community and connect with team members from all over the world.
        • We offer a comprehensive extended health benefits package to ensure your total well-being.
        • We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
        • Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.Who we areAs a fully integrated technology platform, simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. As a company, we believe that businesses can thrive while making a positive impact on the world. Our values-integrity, innovation, and purpose-are at the core of everything we do. We're dedicated to fostering an environment where team members feel supported, empowered, and inspired to achieve their goals.The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. By continuing, you agree to Buyerlink's privacy policy, which can be accessed .
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Keywords: BuyerLink, LLC, Walnut Creek , Senior Marketing Manager, Advertising , Walnut Creek, California