Growth Marketing Lead

Company: Socotra, Inc.
Location: San Francisco
Posted on: November 8, 2024

Job Description:

About usChoosing a job or hiring for one is up there with the most important decisions we make. But today's technology reduces the process down to filters and checkboxes. We started Puck to build a more human way to hire-one that captures the culture and character that makes a team what it is.Puck is a talent CRM that helps build trust with candidates using stories from the team. Delivering high quality, authentic content in a scalable way, Puck offers the only employer branding platform across a companies' career site and outreach channels.What you'll doPuck is a growing B2B business that cares deeply about the candidate impact of what we do. We are looking to accelerate our growth by bringing on a Growth Marketing Lead to own the demand generation strategy and execution for our business.Our ideal candidate has a proven track record in driving demand in a mix of scaled up and startup environments, bringing together analytical skills, creativity and a strong bias to action.Where we need help

• Innovate and develop step-changing marketing strategies and campaigns that drive short term and long term growth.
• Test and optimize marketing tactics for customer acquisition (e.g. online advertising, email) and conversion rate optimization.
• Analyze and leverage a data driven approach to decision making to help drive results.
• Build relationships with partners and the industry in order to help define our product's position in the market.
• Own messaging and how we communicate with our prospective customer base including written and audio communication.
• Create content that delivers on our brand building and growth targets, including through SEO.About the business
  • Our product is a B2B recruiting technology solution.
  • Our buyer is midmarket and Enterprise recruiting teams.Benefits
    • Hybrid work culture (1 day / week in the office and 4 days / week remote)
    • Medical/Dental/Vision insurance
    • Paid parental leave
    • Learning budgetRequirements are a background that demonstrates the skills needed to succeed in this role. We expect this is 5 - 10 years of relevant B2B demand generation marketing experience.Our salary range is $130,000 - $170,000 for this role. However, we have a 1 month paid project that we'd like to hire someone to help with to start.
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Keywords: Socotra, Inc., Walnut Creek , Growth Marketing Lead, Advertising , San Francisco, California